As a product spokesperson, innovator, and sustainability expert, he’s the brains behind our Eco Friendly Cleaning Products and is the symbol for WaterWise. 

We spoke with Mr. Wise to hear more about his innovations in the product world, and his vision for a more sustainable future.

Were you always into sustainability?

My high-school teacher was so passionate and dedicated to sustainability and climate change that he inspired me, triggering my interests in this field.

I got my first job at WaterWise working in their research laboratory on personal cleaning formulations and manufacturing technologies

The systematic approach we've taken results in a significant transformation of our Bio Laundry Detergents, encompassing changes in formulation, packaging, and user interaction. We're reshaping high-performance cleaning by eliminating toxic chemicals from the equation.

Can you tell us why the environment matters to you?

In many media reports and public literature, environmental friendliness and human safety are often presented as two different concepts. But I think that they are always closely correlated and in many cases are two different sides of the same issue. For example, microplastic particles are often referred to as environmental pollutants. When marine life, such as fish, ingest microplastics, there is reported evidence of potential liver damage. When humans ingest the fish carrying microplastics, they may not always pass through our bodies harmlessly and could have imposed potential safety risks about which we have very limited understanding. So protecting the environment is always defending our safety and health because we all live in the same ecosystem.

How does sustainability apply to your work?

Nowadays as a consumer, you will run into “greenwashing” everywhere and every day. Part of it is just purely marketing schemes by using unfounded sustainability claims. In many other situations, there is a lack of knowledge and understanding of the scientific criteria and standards behind each category of consumer products. When we apply sustainability to our product development and business operations, understanding the science of each component and each step of our supply chain in the product life cycle is critically important. With this knowledge, we are capable of committing resources to the most needed areas that matter the most to safety and environment impacts.

To be honest, I have to admit that sustainability is also a new frontier where science is still in its infancy stage. When we run into areas where we need to make a decision when scientific guidance is out of reach, we apply common sense to fill in the gaps, keeping the best interests and safety of our customers and environment in mind.