• Just-add-water

  • Reduces carbon emissions

  • No harsh and toxic chemicals

  • Plastic-free

We’re about to flip your cleaning world upside down!

Forget traditional, plastic-laden products. We’ve reimagined the way you clean with our zero waste cleaning solutions. Our products are concentrated, compact versions of household cleaning and laundry products that activate upon the addition of water.

Greetings, fellow advocates of sustainability and cleanliness

Welcome to WaterWise - A brand redefining household cleaning.

Our genesis lies in reshaping cleaning essentials, eliminating single-use plastic and excess water, while infusing style into the ordinary. As we crafted WaterWise, our brainstorming followed a dual path.One, a resolute commitment to cut plastic waste and carbon emissions. Two, a vision to transform mundane cleaning products into symbols of sophistication. Why settle for uninspiring when your cleaning products can radiate the elegance of your space and values?

Our mission is crystal clear: to make a big impact through small changes that can be adopted effortlessly by anyone without altering their daily routine. In contrast to most eco-friendly alternatives, we provide tangible environmental impact metrics. With our water-activated solutions, we combat plastic waste, pollution, and the climate crisis.

Did you know?

Typical household cleaning products contain 85% water and just 15% active ingredients. Isn’t it nuts that despite global initiatives like the Paris Accord, we persist in shipping needless water, boosting carbon footprints.

Mission

Efficiency Through Innovation: At WaterWise, we're dedicated to redefining cleaning products through innovative processes that remove excess water, making them more efficient for transport and reducing emissions.


Plastic Waste Reduction: Our mission extends to reducing plastic waste by eliminating the use of bulky single-use plastic packaging, preserving water sources, and minimizing landfill pollution.

The plastic problem

The plastic problem is a global crisis characterized by the widespread production, use, and disposal of plastic materials. Plastics, known for their durability and versatility, have become ubiquitous in our lives, leading to an over-reliance on single-use items like bags, bottles, and packaging. This rampant use of plastic results in severe environmental consequences, including widespread pollution of oceans, land, and wildlife, as plastic waste takes centuries to decompose.

Isn’t plastic recyclable?

Only 9% of the plastic waste gets recycled effectively the world over. Moreover, the recycling of a virgin plastic material can be done 2-3 times only.

Plastic problem in India

Per capita plastic consumption in India stands at about 11 Kgs. About 3.5 million tonnes of plastic waste is generated in India annually.

Impact of disposal of plastics on our water bodies

In 2014, there was 1 kg of plastic in the ocean for every 5 kgs of fish, and by 2050 there will be more plastic than fish.

Impact of Micro-plastics

We are eating and drinking micro-plastics.We are eating and drinking micro-plastics. Micro-plastics have been detected in marine organisms from planktons to whales, in commercial seafood and even in drinking water.